Come and join School of Wine and d’Vine Wine Tours for our first Wine Social held on the 21st of February 2020!!

We’ll be guiding you through a fun and educational night where you’ll get to taste eight different premium wines from our Western Australia Wine Regions. The evening will begin with a sparkling wine on arrival followed by three white varietals, three red varietals and finsihing on a delicious fortified wine. You’ll learn about each variety we pour and we’ll even put your tasting skills to the test as each wine we will be ‘blind’ tasting. 

This is a wine tasting event like know other! No sitting down in a class room and having to be hush hush the entire time.. this is a WINE SOCIAL! You’ll be able to mingle and move about the venue as you please. There will be gourmet cheese and charcuterie boards to nibble on and desgined to match the wines you’ll be tasting.

Throughout the night we’ll be playing games, asking questions, and getting hands on experience with how to evaluate wine. Because.. at the end of the day, the only opinion that matters is yours own! 

Our Tasting Panel has meticulously assessed over 5000 wines this year, to put together the 50 Best Wines for 2019.

 Now’s your chance to discover and taste all 50 of these premium Australian wines for yourself.

Share a glass with our expert Tasting Panel members at this unique event that sells out every year. 

Take in the spectacular views of Melbourne on the rooftop at The Emerson as you discover delicious new favourite wines, savour tasty canapés and be tempted by a delectable grazing table.

Book now!

Taste Great Southern is a 11 day festival over 2 weekends and boasts an incredible line up of more than 30 culinary experiences. It hosts long lunches, degustations, premium pairings, festivals, community markets, free events, award winning wine, fantastic local produce and amazing chefs.

The Great Southern of Western Australia is one of the most diverse tourism, food and wine regions you could imagine! Located along the pristine southern coastline and expanding into the farming hinterland it includes major centres Albany, Denmark, Mt Barker, Kojonup and Katanning.

Great Southern produce is fresh, natural, seasonal and exceptional. Foods like oysters and seafood, cereal crops, beef and lamb, vegetables and milk products all excel on the south coast and the wine varietals such as Shiraz, Pinot Noir and Riesling compete strongly on the world stage.

The main wine sub regions include the locations of Frankland River, Mt Barker, Porongurup, Denmark and Albany. The broader area of the Hidden Treasures promotes the general northern and eastern part of the region including the towns of Kojonup, Katanning, Gnowangerup, Ongerup and Bremer Bay.

Taste Great Southern is a 11 day festival over 2 weekends and boasts an incredible line up of more than 30 culinary experiences. It hosts long lunches, degustations, premium pairings, festivals, community markets, free events, award winning wine, fantastic local produce and amazing chefs.

The Great Southern of Western Australia is one of the most diverse tourism, food and wine regions you could imagine! Located along the pristine southern coastline and expanding into the farming hinterland it includes major centres Albany, Denmark, Mt Barker, Kojonup and Katanning.

Great Southern produce is fresh, natural, seasonal and exceptional. Foods like oysters and seafood, cereal crops, beef and lamb, vegetables and milk products all excel on the south coast and the wine varietals such as Shiraz, Pinot Noir and Riesling compete strongly on the world stage.

The main wine sub regions include the locations of Frankland River, Mt Barker, Porongurup, Denmark and Albany. The broader area of the Hidden Treasures promotes the general northern and eastern part of the region including the towns of Kojonup, Katanning, Gnowangerup, Ongerup and Bremer Bay.

EARLYBIRD PRICING ENDS FRIDAY, 27 MARCH 2020

Event Overview

Mainland China continues to be an important market for the Australian Wine Sector. Off the back of the success of the 2019 Summit, WCA will be bringing you the 2020 China Australia Wine Marketing Summit where you will hear from leading China experts.

Leading into 2020 and beyond how are you, your team and organisation going to take advantage of this exciting market.

This Summit is designed to help both new and well-established wine exporters carve out their marketing plans for growth in this exciting Chinese consumer market.

Event Details

Date: 6 May 2020

Time: 9am – 4pm (Networking drinks post-event).

Event Status: Members and non-members.

Venue: Customs House, 31 Alfred Street, Circular Quay. Sydney NSW 2000.

Format: Expert presentations and panel discussions.

Why Attend

This is your opportunity to gain the latest insights and knowledge from leading industry experts in the China wine marketing space. By attending this event you will:

• Gain insights into the latest trends – What do Chinese consumers want from Australian wine brands?
• Walk away with key learnings you can immediately apply back to your role.
• Attain confidence in your future marketing communications approach to this ever-increasing market.
• Build your network in the China marketing space.
• Be informed about current marketing strategies and techniques that are gaining traction.
• Dymistfy current perceptions of promoting Australian wine brands in China.
• Learn more about IP protection and the positive moves the Chinese government is making to protect IP.

Who Should Attend

For wine marketers, wineries and wine journalists who are either interested in China or are currently in this market and want to grow their brand’s presence.

Speakers and Panelists

WCA has engaged Smile Marketing to manage this China Marketing Summit.  Smile Marketing is calling for:

• Event Partners


• Speakers

If you are interested in becoming involved in the Summit, please contact:

Alex Gibbs
Smile Marketing
Email:  alex.gibbs@smilemarketing.com.au

EVENT AGENDA

INSIGHTS AND TRENDS IN THE WINE MARKETING AND COMMUNICATIONS SPACE

Key Wine Trends in China

Top 5 Provinces forecasted for growth.

What attracts Chinese consumers to the wine category

Emerging trends in the Chinese On-Premise market

CREATING EXCEPTIONAL CONNECTIONS WITH CHINESE CONSUMERS

Digital Marketing – WeChat, Social and on the Other Side of the Great China Firewall.

The Culture of Wine in China: considerations for wine brands

Understand your Chinese customers

The Payments Landscape – What Chinese Consumers Demand from Australian Wine Communicators.

Connecting with Chinese Consumers

Achieving wine export growth in China

Protecting your wine brand’s IP in China

Panel – Achieving Wine Export Growth in China

LATEST TECH TRENDS – SHAPING HOW WE COMMUNICATE WITH THE CHINESE CONSUMER

Blockchain, IoT and NFC trends and how these technologies can build trust and enable engaging marketing communications

China Ecommerce Landscape – Trends and Key Success Factors for Australian Wine Brands

WINE TOURISM

Panel – Wine Tourism Trends and Success Factors Attracting Chinese Tourists

Networking Drinks

Stay tuned for announcements of our thought leaders and industry experts to join the Summit in 2020.